OBJECTIVES
Position Cedar as a thought leader in healthcare affordability and patient financial engagement by presenting a clear, data-driven business case for providers to invest in financial navigation capabilities. Through a narrative-driven whitepaper amplified by organic and paid social, the campaign built awareness while humanizing the affordability challenge with real patient experiences, the ALICE population, and key self-pay archetypes.

ROLE
Creative director

OBJECTIVE
Breathe new life into a dated website by rethinking and redesigning the full site and expanding the toolbox of graphic elements.

ROLE
Senior Art Director

See it in action!

Objective: Streamline an existing campaign and conduct a full overhaul of the website to improve user experience and drive engagement. Design accompanying email blasts for various audiences.

Role: Senior Art director

Objective: Bring new life to an existing brand to build recognition and confidence within the market while maintaining the integrity of the brand’s mission and values.

Role: Art director

Objective: Collaborate with the client creative team to develop branded demo videos to assist members with navigating managing their prescriptions with Express Scripts Pharmacy.

Role: Senior Art Director

Objective: Create an engaging and branded conference theme to promote the acquisition and release of the HBO Max streaming service while gathering the organization’s global legal team professionals for a three day offsite event.

Role: Senior Designer

Objective: Collaborate with a local organization to design and format their 5 Year Report to showcase milestones and accomplishments and communicate future goals.

Role: Art director